Services
UX Research
UX research is about uncovering the insights that guide great design. It’s the process of understanding who your users are, what they need, and how they interact with your product — so every design decision is backed by evidence, not guesswork.
In both iGaming and Fintech, user expectations are high: products must be fast, intuitive, and trustworthy. Through structured research, I identify the pain points, behaviours, and motivations that shape how people engage with digital experiences. Whether it’s a live dealer platform, a mobile banking dashboard, or a multi-device sports betting app, solid UX research ensures the final product is not just functional, but genuinely valuable to its audience.
Key pillars of my UX research approach
Defining and prioritising target user groups to ensure the product meets the needs of its most valuable audiences.
Observing how users interact with prototypes, live products, and competitor solutions to uncover friction points and opportunities.
Balancing interviews, usability tests, and surveys with analytics, heatmaps, and performance data for a complete view.
Feeding research findings directly into design iterations to ensure the product evolves in line with user expectations.
By combining qualitative insight with measurable data, I help create products that feel intuitive from day one — reducing onboarding friction, increasing engagement, and building long-term trust. In high-performance industries like iGaming and Fintech, this research-first mindset is the key to creating experiences that keep users coming back.