A premium live table series merging the timeless Playboy brand with fast-paced Baccarat gameplay. As Head of Product Design, I led the full creative direction, design system, and integration strategy to deliver a seamless branded experience across Microgaming’s live suite.
Context
Microgaming partnered with Playboy to create a signature Speed Baccarat product that would carry the weight of an iconic global lifestyle brand. The task was to design a live game that delivered the speed and clarity players expect from modern Baccarat, while wrapping it in the sophistication and allure of the Playboy identity. This required not just a strong design foundation but also careful brand stewardship to ensure every visual element aligned with both Microgaming’s standards and Playboy’s legacy.
Details
Time Frame:
Jun 23 – Nov 23
Role:
Head of Product Design
Involvement:
UI/UX Design, Design System
Overview
My role extended across leadership and hands-on design. I defined the creative guidelines, including color palette, typography, and component styles, and ensured they tied directly to Playboy’s brand DNA. I led a team of designers, assigning responsibilities for different UI modules and table features, while reviewing and polishing their output daily to maintain consistency and quality. Beyond the standalone tables, I also guided the integration of Playboy Speed Baccarat into Microgaming’s Multi Table Play system, ensuring that the branded tables felt cohesive within the wider ecosystem.
Challenge
The challenge lay in balancing two strong identities: Playboy as a lifestyle icon with high recognition and Microgaming’s live casino as a trusted, high-performance platform. The design needed to be fast, clear, and intuitive for high-velocity play, but also elegant enough to feel premium. Ensuring consistency across multiple tables, while integrating seamlessly into the existing Multi Table Play framework, required both creative flexibility and strict design governance.
Solution
The solution was a design system that married Playboy’s sophistication with modern live casino standards. I introduced a bold, high-contrast palette anchored in Playboy’s iconic black-and-gold aesthetic, paired with elegant typography that reinforced luxury. Betting grids and chipsets were refined for fast recognition and quick decisions, while branded elements were incorporated subtly to avoid distraction. By setting up clear guidelines and collaborating closely with both product managers and the design team, we delivered a suite of tables that looked distinctively Playboy but still felt like a natural extension of Microgaming’s Baccarat platform.
Results
Playboy Speed Baccarat launched as a standout branded product within Microgaming’s live casino portfolio. It successfully merged the prestige of the Playboy identity with the fast, engaging flow of Speed Baccarat, earning recognition as a premium addition to the suite. The seamless integration into Multi Table Play expanded its impact, allowing players to move fluidly between standard and branded tables. For Microgaming, the project demonstrated how strong design leadership and brand alignment can deliver not just a game, but a flagship product that reinforces both brand equity and commercial performance.